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A multidisciplinary perspective on fashion, branding, creativity, and culture.

Industry Insights

Style Tips

10 OFFICE OUTFITS FOR SUMMER

Here are some outfit ideas suitable for work at the office. All items are creative, yet business-minded. Hot summer days at the office mean more freedom in terms of dress
Style Tips

10 WAYS TO WEAR CONVERSE SNEAKERS

Haven’t got a pair of white Converse sneakers? If you don’t, it’s high time you went shopping for them. These white sneakers are more than versatile and go with virtually
Fashion Shows

3.1 PHILLIP LIM PRE-FALL 2021

A month into the lockdowns last spring Phillip Lim came up with the concept for a new capsule collection of comfortable essentials. They’re leisurely, but they’re not exercise clothes, and
Style Tips

3 IN 1. HOW TO WEAR A CHEETAH PRINT?

Classy and sassy, but never trashy. I’m not a big fan of animal prints, moreover, the leopard/cheetah pattern seems to be the most dangerous and provocative among others. A lot of people
Fashion Shows

AFRICAN FASHION FESTIVAL IN ZURICH

I was lucky to attend the 1st Annual African Fashion Festival in Zurich hosted by African Heritage Switzerland. This was a show of several African designers: Tonye’s Fashion, Jet Set
Inspiration

ALEXANDER ARUTYUNOV FW2016

A sneak peek of the upcoming advertising campaign by Alexander Arutyunov made me write to him personally asking for the entire lookbook. I’ve been following Alexander, Russian designer of Armenian

Portfolio

Outfit

1980S VIBE

The 1980s have made a serious comeback in the past few years. The silhouettes are focussed on strong shoulders, high waists, asymmetric lines, and fitted sportswear. Although hip-hop along with
Personal

2015 HIGHLIGHTS

My annual report with year highlights. It was a good year full of interesting projects, hard work and amazing people. I would personally like to thank everyone for all kind
Personal

2016 HIGHLIGHTS

Here’s the annual post with the year’s highlights (like I did for 2015 and 2014). I’m really grateful for everything what happened in 2016. It was a difficult, yet very exciting
Outfit

90S COMEBACK

What goes around comes around… This can be intended to fashion trends. The 90s are currently experiencing a major revival. Funny, how fashion change over the time, cause it took
Outfit

ACHROMATIC

When it’s -15C outside, you don’t even think about going for an outdoor photoshoot. Another problem – snow that is almost everywhere, and soon it will start melting. So I urgently have to
Outfit

ALL BLACK

If it was 10 years ago, I would have never put on this jacket. It’s an “old-schoolish” leather coat with faux-fur collar, reminds a bit of 90’s. Now I should admit, that

Fashion Journal

Ai

A PASSIONATE JOURNEY WITH VALENTINO MAISON

Love, passion, and the beauty of roses – these are the elements that have long captivated my heart. As I dive into the world of fashion, one brand stands out
Outfit

BACK IN THE USSR

The outfit for the third day of Tallinn Fashion Week was absolutely unplanned. Hopefully, I´m still having some pretty dresses in wardrobe in case “there is no time to think
People

BAFTAS DRESS CODE CALLED FOR SUSTAINABLE FASHION

The 2020 BAFTA ceremony will go down in history as one of the most sustainable awards season events ever. Even before guests entered Royal Albert Hall, they received instructions on
Outfit

BUS STATION

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Outfit

COLD FLORAL PRINTS

> Looks like the floral print does not want to stay only in spring-summer collections. But this time the bright “flowers” have another colour palette – more appropriate to cold season. Same
People

EMBODYING PASOLINI BY ROMAISON

A performance presented as an exhibition in progress at an artist’s atelier, where actions take shape around the costumes, which are none other than an alter ego of the body

Press & Media

TV

ABOUT ERKI ON ETV+

Girlish talk on ETV+ show “TVoi Vecher”. Together with young designer Evgeniya Dolgopolova we’ve been sharing our thoughts about ERKI fashion show 2016. Full video from May 24 find HERE.
Media Coverage

AJAKIRI MOOD, GARDEROOB

Eksootilise välimusega Luciné Ayanian (31) on Armeenia päritolu kaunitar, kes on blogimisega tegelenud enam kui kaheksa aastat. Ta on ka veebipoe Hay-Hay asutaja, kust leiab Armeenia parimaid disainereid. FULL ARTICLE
TV

BASIC WARDROBE + TV

Here’s a post dedicated to previous episode of TV-show “Creative with Oksana Tandit”.Together with blogger Anna Elisabeth we’ve discussed what Basic Wardrobe is. Below, you will find the list of those garments that
TV

BLOGGERS ON ETV+

Together with Helene ja Aljona we were invited to ETV+ (place where I work) to discussed outfits from President’s Ball. Girls did a great job when speaking in Russian. See the video below:
Teaching

Corporate Branding VS Personal Branding

Many entrepreneurs struggle with branding, often feeling overwhelmed. At a Garage48 workshop on branding and social media marketing, it was clear that some need personal branding, while others require corporate identity. Personal branding focuses on showcasing expertise and personality, while corporate branding involves a cohesive visual identity and professional tone. Understanding this difference is key to effective social media strategy and audience connection.
TV

CREATIVE TV-SHOW. KRISTINA VIIRPALU

От хаапсалуской шерстяной шали до кутюрных нарядов! Эстонский дизайнер Кристина Вийрпалу рассказала об истории своих коллекций.

Mentorship

2017 HIGHLIGHTS
Events

2017 HIGHLIGHTS

I guess my readers got used to this annual year recap (see similar in 2016 and 2015). Thank you for being with me all the time. The year was full
2018 HIGHLIGHTS
Events

2018 HIGHLIGHTS

Here it is, my most anticipated post (according to me) I’ve been willing to publish. It took me for about a week to analyse the past year and highlight most
3.1 PHILLIP LIM PRE-FALL 2021
Design

3.1 PHILLIP LIM PRE-FALL 2021

A month into the lockdowns last spring Phillip Lim came up with the concept for a new capsule collection of comfortable essentials. They’re leisurely, but they’re not exercise clothes, and
32 BIRTHDAY CELEBRATION
Events

32 BIRTHDAY CELEBRATION

No matter how old you get, more important is what you’ve achieved by that age. Can’t complain, I’m quite satisfied with everything. But much work is still ahead. – Me
5CONCEPT
Travel

5CONCEPT

When last time I was in Yerevan, I made a short visit to one of my favourite spots – 5concept store. It’s a fashion showroom with over 50 Armenian brands.
AFRICAN FASHION FESTIVAL IN ZURICH
Events

AFRICAN FASHION FESTIVAL IN ZURICH

I was lucky to attend the 1st Annual African Fashion Festival in Zurich hosted by African Heritage Switzerland. This was a show of several African designers: Tonye’s Fashion, Jet Set